The factors that influence the effectiveness of Facebook marketing : in a Singapore context

• Main Authors: Min, Zengyang, Sng, Cuixia, Bai, Lu
• Other Authors: Li Zhi-Feng, Michael
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/44118
• Institution: Nanyang Technological University

With increasing hype placed on social networking platforms in recent years, online marketing on these platforms is fast becoming an important element in advertisers’ marketing strategies. One such online advertising medium that is growing in popularity is Facebook. In view of the expanding...