A study on methods that Facebook users in Singapore perceive as effective for food and beverage businesses in attracting and engaging fans through Facebook pages.

• المؤلفون الرئيسيون: Mesy., Foo, Clement Jong Sheng.
• مؤلفون آخرون: Yang Mei Ling
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48144

This research project aims to learn about the methods which Facebook users perceive as effective for food and beverage (F&B) businesses in Singapore in attracting and engaging Facebook fans. We have adapted the website visitor attraction and retention techniques proposed by Miletsky (2010) to st...