An investigation into the moderating effects of needs on Facebook usage for different personality types

• Main Authors: Chan, Yee Bei, Pritmani, Tanvi, Zhang, Ivy Kexin
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2012
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/48336
• Institution: Nanyang Technological University

This report examines how different personality types affect Facebook usage and the underlying needs that moderate Facebook usage. Five hypotheses were formulated to explain the relationship between Extroversion, Neuroticism, Openness to Experience, Self-Expression and Social Identity, and Fac...