Investigating the use of internet marketing in the Singapore hotel industry.

• المؤلفون الرئيسيون: Leong, Evangeline Qi Wen., Tan, Min Dan., Goh, Min Ling.
• مؤلفون آخرون: Periasamy, Kanapaty Pelly
• التنسيق: Final Year Project
• منشور في: 2008
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/11322
• المؤسسة: Nanyang Technological University

This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of o...