Investigating the use of internet marketing in the Singapore hotel industry.

• Main Authors: Leong, Evangeline Qi Wen., Tan, Min Dan., Goh, Min Ling.
• Other Authors: Periasamy, Kanapaty Pelly
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/11322
• Institution: Nanyang Technological University

This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of o...