Web marketing for Singapore's tourism industry
This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9995 |
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| Institution: | Nanyang Technological University |