Web marketing for Singapore's tourism industry

• Main Authors: Koh, Edna Ngin Lan., Lee, Hwee San., Quek, Koh Wee.
• Other Authors: Bauer, Linda Claire
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/9995
• Institution: Nanyang Technological University

This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.