Web marketing for Singapore's tourism industry
This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs.
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| Format: | Final Year Project |
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2008
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| Online Access: | http://hdl.handle.net/10356/9995 |
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| Institution: | Nanyang Technological University |
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sg-ntu-dr.10356-99952023-05-19T05:41:35Z Web marketing for Singapore's tourism industry Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. Bauer, Linda Claire Nanyang Business School DRNTU::Business::Marketing::Internet This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs. 2008-09-24T07:38:38Z 2008-09-24T07:38:38Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/9995 Nanyang Technological University application/pdf |
| institution |
Nanyang Technological University |
| building |
NTU Library |
| continent |
Asia |
| country |
Singapore Singapore |
| content_provider |
NTU Library |
| collection |
DR-NTU |
| topic |
DRNTU::Business::Marketing::Internet |
| spellingShingle |
DRNTU::Business::Marketing::Internet Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. Web marketing for Singapore's tourism industry |
| description |
This research studies the extent to which Singapore is marketing herself as a tourism destination through Internet usage. It analyzes the Internet marketing approaches used by tourism organizations and the degree to which Singapore tourism websites meet travellers' needs. |
| author2 |
Bauer, Linda Claire |
| author_facet |
Bauer, Linda Claire Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. |
| format |
Final Year Project |
| author |
Koh, Edna Ngin Lan. Lee, Hwee San. Quek, Koh Wee. |
| author_sort |
Koh, Edna Ngin Lan. |
| title |
Web marketing for Singapore's tourism industry |
| title_short |
Web marketing for Singapore's tourism industry |
| title_full |
Web marketing for Singapore's tourism industry |
| title_fullStr |
Web marketing for Singapore's tourism industry |
| title_full_unstemmed |
Web marketing for Singapore's tourism industry |
| title_sort |
web marketing for singapore's tourism industry |
| publishDate |
2008 |
| url |
http://hdl.handle.net/10356/9995 |
| _version_ |
1770565065728065536 |