The interaction effects between mood and social factors of web atmospherics on purchase intentions.

• المؤلفون الرئيسيون: Low, Fang Ling., Chia, Olivia Xuehua., Koh, Keith Kai Kiat.
• مؤلفون آخرون: Chung Tuck Siong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2011
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/44093
• المؤسسة: Nanyang Technological University

The increasing popularity of online shopping has led researchers to find out more about web atmospherics, specifically the design and ambience of a website, as they can affect the shopping experience and behaviour of consumers. Yet, with the rise of social media, we see the imperative to inve...