The interaction effects between mood and social factors of web atmospherics on purchase intentions.

• Main Authors: Low, Fang Ling., Chia, Olivia Xuehua., Koh, Keith Kai Kiat.
• Other Authors: Chung Tuck Siong
• Format: Final Year Project
• Language: English
• Published: 2011
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/44093
• Institution: Nanyang Technological University

The increasing popularity of online shopping has led researchers to find out more about web atmospherics, specifically the design and ambience of a website, as they can affect the shopping experience and behaviour of consumers. Yet, with the rise of social media, we see the imperative to inve...