A study of notebook purchase intentions of undergraduates in Singapore
This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/8300 |
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| Institution: | Nanyang Technological University |