A study of notebook purchase intentions of undergraduates in Singapore

A study of notebook purchase intentions of undergraduates in Singapore

This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.

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Bibliographic Details
Main Authors: Juliana Jalil, Norhafizah Hashim, Wah, Huey Ling
Other Authors: Hooi, Den Huan
Format: Final Year Project
Published: 2008
Subjects:
DRNTU::Business::Marketing::Consumer behavior
Online Access:http://hdl.handle.net/10356/8300
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Institution: Nanyang Technological University
Description
Summary:This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.

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