A study of notebook purchase intentions of undergraduates in Singapore

This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.

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Bibliographic Details
Main Authors:	Juliana Jalil, Norhafizah Hashim, Wah, Huey Ling
Other Authors:	Hooi, Den Huan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Consumer behavior
Online Access:	http://hdl.handle.net/10356/8300
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Institution:	Nanyang Technological University

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record_format	dspace
spelling	sg-ntu-dr.10356-83002023-05-19T05:41:36Z A study of notebook purchase intentions of undergraduates in Singapore Juliana Jalil Norhafizah Hashim Wah, Huey Ling Hooi, Den Huan Nanyang Business School DRNTU::Business::Marketing::Consumer behavior This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision. 2008-09-24T07:19:36Z 2008-09-24T07:19:36Z 2002 2002 Final Year Project (FYP) http://hdl.handle.net/10356/8300 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Consumer behavior
spellingShingle	DRNTU::Business::Marketing::Consumer behavior Juliana Jalil Norhafizah Hashim Wah, Huey Ling A study of notebook purchase intentions of undergraduates in Singapore
description	This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.
author2	Hooi, Den Huan
author_facet	Hooi, Den Huan Juliana Jalil Norhafizah Hashim Wah, Huey Ling
format	Final Year Project
author	Juliana Jalil Norhafizah Hashim Wah, Huey Ling
author_sort	Juliana Jalil
title	A study of notebook purchase intentions of undergraduates in Singapore
title_short	A study of notebook purchase intentions of undergraduates in Singapore
title_full	A study of notebook purchase intentions of undergraduates in Singapore
title_fullStr	A study of notebook purchase intentions of undergraduates in Singapore
title_full_unstemmed	A study of notebook purchase intentions of undergraduates in Singapore
title_sort	study of notebook purchase intentions of undergraduates in singapore
publishDate	2008
url	http://hdl.handle.net/10356/8300
_version_	1770567554483355648

A study of notebook purchase intentions of undergraduates in Singapore

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