A study of notebook purchase intentions of undergraduates in Singapore

• Main Authors: Juliana Jalil, Norhafizah Hashim, Wah, Huey Ling
• Other Authors: Hooi, Den Huan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Consumer behavior
• Online Access: http://hdl.handle.net/10356/8300
• Institution: Nanyang Technological University

This project explores undergraduates' buying behavior of notebooks in Singapore using The Buying Decision Process Model.It also attempts to examine the factors that contribute to the potential discrepancy between purchase intention and the purchase decision.