Investigating the use of internet marketing in the Singapore hotel industry.

This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of o...

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Bibliographic Details
Main Authors:	Leong, Evangeline Qi Wen., Tan, Min Dan., Goh, Min Ling.
Other Authors:	Periasamy, Kanapaty Pelly
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/11322
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11322
record_format	dspace
spelling	sg-ntu-dr.10356-113222023-05-19T05:44:56Z Investigating the use of internet marketing in the Singapore hotel industry. Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling. Periasamy, Kanapaty Pelly Nanyang Business School DRNTU::Business::Marketing::Internet This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of online presence, there are many potential marketing tools in the Internet marketing medium that they can look into. It is also found that Asians mainly prefer the use of 3rd party websites to make hotel room reservations. 2008-09-24T07:53:39Z 2008-09-24T07:53:39Z 2008 2008 Final Year Project (FYP) http://hdl.handle.net/10356/11322 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling. Investigating the use of internet marketing in the Singapore hotel industry.
description	This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of online presence, there are many potential marketing tools in the Internet marketing medium that they can look into. It is also found that Asians mainly prefer the use of 3rd party websites to make hotel room reservations.
author2	Periasamy, Kanapaty Pelly
author_facet	Periasamy, Kanapaty Pelly Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling.
format	Final Year Project
author	Leong, Evangeline Qi Wen. Tan, Min Dan. Goh, Min Ling.
author_sort	Leong, Evangeline Qi Wen.
title	Investigating the use of internet marketing in the Singapore hotel industry.
title_short	Investigating the use of internet marketing in the Singapore hotel industry.
title_full	Investigating the use of internet marketing in the Singapore hotel industry.
title_fullStr	Investigating the use of internet marketing in the Singapore hotel industry.
title_full_unstemmed	Investigating the use of internet marketing in the Singapore hotel industry.
title_sort	investigating the use of internet marketing in the singapore hotel industry.
publishDate	2008
url	http://hdl.handle.net/10356/11322
_version_	1770566137389514752

Investigating the use of internet marketing in the Singapore hotel industry.

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