Investigating the use of internet marketing in the Singapore hotel industry.

• Main Authors: Leong, Evangeline Qi Wen., Tan, Min Dan., Goh, Min Ling.
• 其他作者: Periasamy, Kanapaty Pelly
• 格式: Final Year Project
• 出版: 2008
• 主題: DRNTU::Business::Marketing::Internet
• 在線閱讀: http://hdl.handle.net/10356/11322

This research seeks to shed some light on the value of Internet marketing of hotels and its significance in the hotel industry in Singapore. On the basis of a survey of 301 hotel guests and interviews with 32 hotel executives, the research notes that while all the hotels already have some form of o...