The study of internal marketing in the hotel industry of Singapore.

• Main Authors: Chan, Vee Mun., Sia, Puay Suan., Toh, Li Ling.
• Other Authors: Murthy, Bvsan
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Marketing
• Online Access: http://hdl.handle.net/10356/10814
• Institution: Nanyang Technological University

Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place befo...