The study of internal marketing in the hotel industry of Singapore.

Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place befo...

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Bibliographic Details
Main Authors:	Chan, Vee Mun., Sia, Puay Suan., Toh, Li Ling.
Other Authors:	Murthy, Bvsan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing
Online Access:	http://hdl.handle.net/10356/10814
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10814
record_format	dspace
spelling	sg-ntu-dr.10356-108142023-05-19T06:16:17Z The study of internal marketing in the hotel industry of Singapore. Chan, Vee Mun. Sia, Puay Suan. Toh, Li Ling. Murthy, Bvsan Nanyang Business School DRNTU::Business::Marketing Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place before excellent external service quality can be provided to customers. Our study investigates what hotel employees want in an internal marketing program and the current status of such programs. 2008-09-24T07:47:50Z 2008-09-24T07:47:50Z 1998 1998 Final Year Project (FYP) http://hdl.handle.net/10356/10814 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing
spellingShingle	DRNTU::Business::Marketing Chan, Vee Mun. Sia, Puay Suan. Toh, Li Ling. The study of internal marketing in the hotel industry of Singapore.
description	Internal marketing is increasingly recognised as an important activity in developing a customer-focused organisation. It is now becoming evident that in most organisations - especially the service delivering businesses like hotels - that a strong internal marketing program needs to be in place before excellent external service quality can be provided to customers. Our study investigates what hotel employees want in an internal marketing program and the current status of such programs.
author2	Murthy, Bvsan
author_facet	Murthy, Bvsan Chan, Vee Mun. Sia, Puay Suan. Toh, Li Ling.
format	Final Year Project
author	Chan, Vee Mun. Sia, Puay Suan. Toh, Li Ling.
author_sort	Chan, Vee Mun.
title	The study of internal marketing in the hotel industry of Singapore.
title_short	The study of internal marketing in the hotel industry of Singapore.
title_full	The study of internal marketing in the hotel industry of Singapore.
title_fullStr	The study of internal marketing in the hotel industry of Singapore.
title_full_unstemmed	The study of internal marketing in the hotel industry of Singapore.
title_sort	study of internal marketing in the hotel industry of singapore.
publishDate	2008
url	http://hdl.handle.net/10356/10814
_version_	1770565363702956032

The study of internal marketing in the hotel industry of Singapore.

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