Impact of electronic word of mouth on hotel sales

• Main Authors: Ang, Gek Ting, Khoo, Shu Shan, Phua, Qiu Ru
• Other Authors: Kanapaty Pelly Periasamy
• Format: Final Year Project
• Language: English
• Published: 2009
• Subjects: DRNTU::Business::Marketing::Internet
• Online Access: http://hdl.handle.net/10356/15088
• Institution: Nanyang Technological University

The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM...