Impact of electronic word of mouth on hotel sales

The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM...

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Main Authors:	Ang, Gek Ting, Khoo, Shu Shan, Phua, Qiu Ru
Other Authors:	Kanapaty Pelly Periasamy
Format:	Final Year Project
Language:	English
Published:	2009
Subjects:	DRNTU::Business::Marketing::Internet
Online Access:	http://hdl.handle.net/10356/15088
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Institution:	Nanyang Technological University
Language:	English

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spelling	sg-ntu-dr.10356-150882023-05-19T07:23:09Z Impact of electronic word of mouth on hotel sales Ang, Gek Ting Khoo, Shu Shan Phua, Qiu Ru Kanapaty Pelly Periasamy Nanyang Business School DRNTU::Business::Marketing::Internet The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM to electronic word of mouth (eWOM) in influencing consumers’ choice of hotels. A study was conducted with this in mind to explore the impact of eWOM on travelers’ hotel choice. This paper, based on a street survey containing 128 responses, notes that consumer online reviews indeed have an impact in influencing tourists’ hotel choice. BUSINESS 2009-03-25T06:20:21Z 2009-03-25T06:20:21Z 2009 2009 Final Year Project (FYP) http://hdl.handle.net/10356/15088 en Nanyang Technological University 54 p. application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
language	English
topic	DRNTU::Business::Marketing::Internet
spellingShingle	DRNTU::Business::Marketing::Internet Ang, Gek Ting Khoo, Shu Shan Phua, Qiu Ru Impact of electronic word of mouth on hotel sales
description	The Internet’s impact on the sales and marketing of hotels and their services is wellknown. The recent advent of Web 2.0 is reshaping the impact of the Internet in all sectors including hospitality. Just like the impact that traditional word of mouth (WOM) has on sales, Web 2.0 has transformed WOM to electronic word of mouth (eWOM) in influencing consumers’ choice of hotels. A study was conducted with this in mind to explore the impact of eWOM on travelers’ hotel choice. This paper, based on a street survey containing 128 responses, notes that consumer online reviews indeed have an impact in influencing tourists’ hotel choice.
author2	Kanapaty Pelly Periasamy
author_facet	Kanapaty Pelly Periasamy Ang, Gek Ting Khoo, Shu Shan Phua, Qiu Ru
format	Final Year Project
author	Ang, Gek Ting Khoo, Shu Shan Phua, Qiu Ru
author_sort	Ang, Gek Ting
title	Impact of electronic word of mouth on hotel sales
title_short	Impact of electronic word of mouth on hotel sales
title_full	Impact of electronic word of mouth on hotel sales
title_fullStr	Impact of electronic word of mouth on hotel sales
title_full_unstemmed	Impact of electronic word of mouth on hotel sales
title_sort	impact of electronic word of mouth on hotel sales
publishDate	2009
url	http://hdl.handle.net/10356/15088
_version_	1772825242208567296

Impact of electronic word of mouth on hotel sales

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