How Do Word-of-Mouth Reviews Affect Product Sales? Applying the Stock Market Analogy to Online Stores
Online word-of-mouth communication -- such as product reviews by consumers -- has become a major information source about product quality. Singapore Management University information systems professor Nan Hu and his team investigated both quantitative and qualitative aspects of online reviews using...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/305 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1304&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |