An investigation into the moderating effects of needs on Facebook usage for different personality types

• المؤلفون الرئيسيون: Chan, Yee Bei, Pritmani, Tanvi, Zhang, Ivy Kexin
• مؤلفون آخرون: Chung Tuck Siong
• التنسيق: Final Year Project
• اللغة: English
• منشور في: 2012
• الموضوعات: DRNTU::Business::Marketing::Internet
• الوصول للمادة أونلاين: http://hdl.handle.net/10356/48336
• المؤسسة: Nanyang Technological University

This report examines how different personality types affect Facebook usage and the underlying needs that moderate Facebook usage. Five hypotheses were formulated to explain the relationship between Extroversion, Neuroticism, Openness to Experience, Self-Expression and Social Identity, and Fac...