Kobe influencer marketing: Using social media to promote a herbal tea brand
In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her.
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Institutional Knowledge at Singapore Management University
2021
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sg-smu-ink.ami-11482021-05-19T10:56:55Z Kobe influencer marketing: Using social media to promote a herbal tea brand Lui, Patricia BHATTACHARYA, Lipika In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her. 2021-05-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ami/148 https://ink.library.smu.edu.sg/context/ami/article/1148/viewcontent/9_AMI15_Kobe.pdf http://creativecommons.org/licenses/by-nc-nd/4.0/ Asian Management Insights eng Institutional Knowledge at Singapore Management University influencer social media marketing Marketing Social Media |
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Singapore Management University |
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SMU Libraries |
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Asia |
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Singapore Singapore |
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SMU Libraries |
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InK@SMU |
| language |
English |
| topic |
influencer social media marketing Marketing Social Media |
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influencer social media marketing Marketing Social Media Lui, Patricia BHATTACHARYA, Lipika Kobe influencer marketing: Using social media to promote a herbal tea brand |
| description |
In July 2019, Evangeline Leong, co-founder and CEO of Kobe, a Singapore-based start-up providing influencer marketing services, had a challenging task ahead of her. |
| format |
text |
| author |
Lui, Patricia BHATTACHARYA, Lipika |
| author_facet |
Lui, Patricia BHATTACHARYA, Lipika |
| author_sort |
Lui, Patricia |
| title |
Kobe influencer marketing: Using social media to promote a herbal tea brand |
| title_short |
Kobe influencer marketing: Using social media to promote a herbal tea brand |
| title_full |
Kobe influencer marketing: Using social media to promote a herbal tea brand |
| title_fullStr |
Kobe influencer marketing: Using social media to promote a herbal tea brand |
| title_full_unstemmed |
Kobe influencer marketing: Using social media to promote a herbal tea brand |
| title_sort |
kobe influencer marketing: using social media to promote a herbal tea brand |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
2021 |
| url |
https://ink.library.smu.edu.sg/ami/148 https://ink.library.smu.edu.sg/context/ami/article/1148/viewcontent/9_AMI15_Kobe.pdf |
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