Who is the Right Influencer? A Social Network Analysis (Supplementary Data-Nodes) & (Supplementary Data-Edges)

• Main Authors: OSINGA, Ernst C., CHANDUKALA, Sandeep R., BHATTACHARYA, Lipika
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Data; social media influencers; Twitch; games; Advertising and Promotion Management; Marketing; Social Media
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/440; https://cmp.smu.edu.sg/case/5836; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1438/filename/0/type/additional/viewcontent/Twitch_edges_2.csv; https://ink.library.smu.edu.sg/context/cases_coll_all/article/1438/filename/1/type/additional/viewcontent/Twitch_nodes.csv
• Institution: Singapore Management University

This supplementary data file is an accompaniment to the case “Who is the Right Influencer? A Social Network Analysis”. The case is a fictional story of the Chief Marketing Officer of a gaming company, Tina Lohn, who wants to select a few influencers to promote her company’s latest version of the pop...