Immersive retailing: The in-store experience
This conceptual article explores why consumers visit physical stores—despite living in a digital-first world—and presents potential ways for retailers to further encourage offline shopping. Although online retailing tends to offer the greatest convenience, brick-and-mortar outlets can offer an immer...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7354 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8353/viewcontent/ImmersiveRetailing_sv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |