How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam

How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam

It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the r...

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Bibliographic Details
Main Author: Thao, Dam Thi Phuong
Format: Article
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Convenience stores
Millennials
Buying behavior
Convenience
Store layout
Price
Technology
Vietnam
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/89340
https://doi.org/10.25073/2588-1108/vnueab.4374
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Institution: Vietnam National University, Hanoi
Language: English

Internet

http://repository.vnu.edu.vn/handle/VNU_123/89340
https://doi.org/10.25073/2588-1108/vnueab.4374

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