How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam
It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the r...
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2020
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oai:112.137.131.14:VNU_123-893402020-08-06T03:42:20Z How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam Thao, Dam Thi Phuong Convenience stores Millennials Buying behavior Convenience Store layout Price Technology Vietnam It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the restricted time for shopping. Noticeably, Millennials with tremendous spending power have become an important shopper group of the convenience store. This research analyses the buying behavior of Millennials and the influential levels of factors including convenience, store layout, price and technology on different Millennial groups in this market. 2020-08-06T03:42:20Z 2020-08-06T03:42:20Z 2020 Article Thao, D. T. P. (2020). How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam. VNU Journal of Science: Economics and Business, Vol. 36, No. 2 (2020) 39-51. 2588-1108 http://repository.vnu.edu.vn/handle/VNU_123/89340 https://doi.org/10.25073/2588-1108/vnueab.4374 en VNU Journal of Science: Economics and Business; application/pdf H. : ĐHQGHN |
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Vietnam National University, Hanoi |
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VNU Library & Information Center |
| country |
Vietnam |
| collection |
VNU Digital Repository |
| language |
English |
| topic |
Convenience stores Millennials Buying behavior Convenience Store layout Price Technology Vietnam |
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Convenience stores Millennials Buying behavior Convenience Store layout Price Technology Vietnam Thao, Dam Thi Phuong How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam |
| description |
It is undeniable that convenience stores have expanded rapidly in the Vietnam retail market in recent years [1]. Convenience store chains such as Circle K, 7-Eleven, VinMart and B’s Mart have been popular grocery shopping destinations for shoppers in Vietnam because of the busy modern life and the restricted time for shopping. Noticeably, Millennials with tremendous spending power have become an important shopper group of the convenience store. This research analyses the buying behavior of Millennials and the influential levels of factors including convenience, store layout, price and technology on different Millennial groups in this market. |
| format |
Article |
| author |
Thao, Dam Thi Phuong |
| author_facet |
Thao, Dam Thi Phuong |
| author_sort |
Thao, Dam Thi Phuong |
| title |
How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam |
| title_short |
How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam |
| title_full |
How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam |
| title_fullStr |
How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam |
| title_full_unstemmed |
How Convenience, Price, Store Layout and Technology Influence Buying Behavior of Different Millennial Groups in the Convenience Stores in Vietnam |
| title_sort |
how convenience, price, store layout and technology influence buying behavior of different millennial groups in the convenience stores in vietnam |
| publisher |
H. : ĐHQGHN |
| publishDate |
2020 |
| url |
http://repository.vnu.edu.vn/handle/VNU_123/89340 https://doi.org/10.25073/2588-1108/vnueab.4374 |
| _version_ |
1680962394365362176 |