Intuitive pricing by independent store managers: Challenging beliefs and practices

Intuitive pricing by independent store managers: Challenging beliefs and practices

Independent store managers-who constitute a substantial portion of the retailing sector-often have limited resources with which to practice the formalized, data-driven pricing processes prescribed in the literature. On that basis, this article addresses how independent convenience store managers arr...

Full description

Saved in:
Bibliographic Details
Main Authors: BENOIT, Sabine, KIENZLER, Mario, KOWALKOWSKI, Christian
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Pricing
Convenience stores
Intuition
Price perception
Buying behavior
Multi-method research
Marketing
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7583
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8582/viewcontent/Linking_service_convenience_to_satisfaction_av_cc_by_nc__1_.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/7583
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8582/viewcontent/Linking_service_convenience_to_satisfaction_av_cc_by_nc__1_.pdf

Similar Items