Intuitive pricing by independent store managers: Challenging beliefs and practices

• المؤلفون الرئيسيون: BENOIT, Sabine, KIENZLER, Mario, KOWALKOWSKI, Christian
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Pricing; Convenience stores; Intuition; Price perception; Buying behavior; Multi-method research; Marketing; Sales and Merchandising
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/lkcsb_research/7583; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8582/viewcontent/Linking_service_convenience_to_satisfaction_av_cc_by_nc__1_.pdf
• المؤسسة: Singapore Management University

Independent store managers-who constitute a substantial portion of the retailing sector-often have limited resources with which to practice the formalized, data-driven pricing processes prescribed in the literature. On that basis, this article addresses how independent convenience store managers arr...