Intuitive pricing by independent store managers: Challenging beliefs and practices
Independent store managers-who constitute a substantial portion of the retailing sector-often have limited resources with which to practice the formalized, data-driven pricing processes prescribed in the literature. On that basis, this article addresses how independent convenience store managers arr...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2020
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7583 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8582/viewcontent/Linking_service_convenience_to_satisfaction_av_cc_by_nc__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |