Understanding on-the-go consumption: Identifying and quantifying its determinants

• Main Authors: BENOIT, Sabine, SCHAEFERS, Tobias, HEIDER, Raphael
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Food consumption; Retail services; Time pressure; Price consciousness; Health orientation; Structural equation modeling; Marketing; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7532; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8531/viewcontent/On_the_goConsumption_av.pdf
• Institution: Singapore Management University

Although the amount of food and beverages consumed on-the-go has been increasing, existing research has not sufficiently examined this behavior. This study uses a mixed methods design with a qualitative study to identify four determinants of on-the-go consumption: time pressure, price consciousness,...