Understanding on-the-go consumption: Identifying and quantifying its determinants
Although the amount of food and beverages consumed on-the-go has been increasing, existing research has not sufficiently examined this behavior. This study uses a mixed methods design with a qualitative study to identify four determinants of on-the-go consumption: time pressure, price consciousness,...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7532 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8531/viewcontent/On_the_goConsumption_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |