Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption

Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption

Collaborative manufacturer-retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, th...

Full description

Saved in:
Bibliographic Details
Main Authors: CORSTEN, Daniel, KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
buyer-seller relationships
strategic alliances
competitive advantage
absorptive-capacity
performance
trust
power
management
category
determinants
Marketing
Organizational Behavior and Theory
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5204
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6203/viewcontent/ecr_benefits_2005_JM.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5204
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6203/viewcontent/ecr_benefits_2005_JM.pdf

Similar Items