Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption

• Main Authors: CORSTEN, Daniel, KUMAR, Nirmalya
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2005
• Subjects: buyer-seller relationships; strategic alliances; competitive advantage; absorptive-capacity; performance; trust; power; management; category; determinants; Marketing; Organizational Behavior and Theory
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/5204; https://ink.library.smu.edu.sg/context/lkcsb_research/article/6203/viewcontent/ecr_benefits_2005_JM.pdf
• Institution: Singapore Management University

Collaborative manufacturer-retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, th...