Do suppliers benefit from collaborative relationships with large retailers? An empirical investigation of efficient consumer response adoption
Collaborative manufacturer-retailer relationships based on efficient consumer response (ECR) have become ubiquitous over the past decade. Yet academic studies of ECR adoption and its impact on marketing relationships are relatively scarce. Inspired by the relational view of competitive advantage, th...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2005
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5204 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6203/viewcontent/ecr_benefits_2005_JM.pdf |
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| Institution: | Singapore Management University |
| Language: | English |