Categories and competition
In this paper, we review, integrate, and extend the literature on markets, competition, and categories as it applies to strategic management theory. Developments in the literatures of economics and organizational theory have shed new light on market categories and category dynamics. These developmen...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2017
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research_all/9 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1014&context=lkcsb_research_all |
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| Institution: | Singapore Management University |
| Language: | English |