Competitive categorization and networks: Cognitive strategic groups

Competitive categorization and networks: Cognitive strategic groups

Technological advancement compounds the complexity of competitor identification, making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms' characteristic similarities or cognitive maps. Both have ina...

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Bibliographic Details
Main Authors: HAN, Tian, GHOBADIAN, Abby, YIM, Andrew, TAO, Ran, THOMAS, Howard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2023
Subjects:
Strategic groups
competition analysis
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/7225
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8224/viewcontent/CompetitiveCategorization_pvoa_cc_by.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/lkcsb_research/7225
https://ink.library.smu.edu.sg/context/lkcsb_research/article/8224/viewcontent/CompetitiveCategorization_pvoa_cc_by.pdf

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