Competitive categorization and networks: Cognitive strategic groups

• Main Authors: HAN, Tian, GHOBADIAN, Abby, YIM, Andrew, TAO, Ran, THOMAS, Howard
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Strategic groups; competition analysis; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/7225; https://ink.library.smu.edu.sg/context/lkcsb_research/article/8224/viewcontent/CompetitiveCategorization_pvoa_cc_by.pdf
• Institution: Singapore Management University

Technological advancement compounds the complexity of competitor identification, making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms' characteristic similarities or cognitive maps. Both have ina...