Competitive categorization and networks: Cognitive strategic groups
Technological advancement compounds the complexity of competitor identification, making it increasingly multi-front and multi-dimensional. Strategic groups are an important unit for competition analysis, typically delineated by firms' characteristic similarities or cognitive maps. Both have ina...
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| Main Authors: | , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2023
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/7225 https://ink.library.smu.edu.sg/context/lkcsb_research/article/8224/viewcontent/CompetitiveCategorization_pvoa_cc_by.pdf |
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| Institution: | Singapore Management University |
| Language: | English |