Mapping Globally Branded Business Schools: A Strategic Positioning Analysis
Purpose – The purpose of this paper is to investigate the strategic profiles and differences across globally leading business schools. Design/methodology/approach – This paper used the concepts of strategic group identity and domain consensus to examine the differences across the business schools. C...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3946 |
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| Institution: | Singapore Management University |
| Language: | English |