Mapping Globally Branded Business Schools: A Strategic Positioning Analysis

• Main Authors: THOMAS, Howard, Li, X
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: Business schools; Strategic groups; Cluster analysis; Business
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3946
• Institution: Singapore Management University

Purpose – The purpose of this paper is to investigate the strategic profiles and differences across globally leading business schools. Design/methodology/approach – This paper used the concepts of strategic group identity and domain consensus to examine the differences across the business schools. C...