A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market

• Main Authors: THOMAS, Howard, Bogner, W. C., McGee, John
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 1996
• 主題: competitive positioning; entry strategies; strategic groups; resource-based views; Business
• 在線閱讀: https://ink.library.smu.edu.sg/lkcsb_research/1852; https://doi.org/10.1002/(SICI)1097-0266(199602)17

This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development...