Entry of copycats of luxury brands

Entry of copycats of luxury brands

We develop a game-theoretic model to examine the entry of copycats and its implications by incorporating two salient features; these features are two product attributes, i.e., physical resemblance and product quality, and two consumer utilities, i.e., consumption utility and status utility. Our equi...

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Bibliographic Details
Main Authors: GAO, Sarah Yini, LIM, Wei Shi, TANG, Christopher S.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
conspicuous consumption
copycat
counterfeit
entry deterrence
entry strategies
pricing strategies
Marketing
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5168
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6167/viewcontent/main_paper.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/5168
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6167/viewcontent/main_paper.pdf

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