A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market

A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market

This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development...

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Bibliographic Details
Main Authors: THOMAS, Howard, Bogner, W. C., McGee, John
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1996
Subjects:
competitive positioning
entry strategies
strategic groups
resource-based views
Business
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/1852
https://doi.org/10.1002/(SICI)1097-0266(199602)17
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Institution: Singapore Management University
Language: English
Description
Summary:This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed.

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