A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market
This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development...
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Institutional Knowledge at Singapore Management University
1996
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sg-smu-ink.lkcsb_research-28512010-09-23T06:24:04Z A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market THOMAS, Howard Bogner, W. C. McGee, John This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed. 1996-01-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/1852 info:doi/10.1002/(SICI)1097-0266(199602)17 https://doi.org/10.1002/(SICI)1097-0266(199602)17 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University competitive positioning entry strategies strategic groups resource-based views Business |
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competitive positioning entry strategies strategic groups resource-based views Business |
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competitive positioning entry strategies strategic groups resource-based views Business THOMAS, Howard Bogner, W. C. McGee, John A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market |
| description |
This paper combines the statistical insights of dynamic strategic group analysis with the qualitative richness of historical analysis to explore the modes of entry, expansion paths, and competitive postures of European firms in the U.S. pharmaceutical market. Patterns of entry and market development over a 20-year period are analyzed. The roles of strategic assets and competencies in determining both the entry strategy and the final competitive posture of these firms in the U.S. market are discussed. |
| format |
text |
| author |
THOMAS, Howard Bogner, W. C. McGee, John |
| author_facet |
THOMAS, Howard Bogner, W. C. McGee, John |
| author_sort |
THOMAS, Howard |
| title |
A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market |
| title_short |
A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market |
| title_full |
A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market |
| title_fullStr |
A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market |
| title_full_unstemmed |
A Longitudinal Study of the Competitive Positions and Entry Paths of European Firms in the U.S. Pharmaceutical Market |
| title_sort |
longitudinal study of the competitive positions and entry paths of european firms in the u.s. pharmaceutical market |
| publisher |
Institutional Knowledge at Singapore Management University |
| publishDate |
1996 |
| url |
https://ink.library.smu.edu.sg/lkcsb_research/1852 https://doi.org/10.1002/(SICI)1097-0266(199602)17 |
| _version_ |
1770570042301218816 |