Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City

Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City

The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjecti...

Full description

Saved in:
Bibliographic Details
Main Authors: PORAC, Joseph F., THOMAS, Howard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1994
Subjects:
Competition
small firms
cognitive structures
Industrial and Organizational Psychology
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3893
https://doi.org/10.1037/0021-9010.79.1.54
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/lkcsb_research/3893
https://doi.org/10.1037/0021-9010.79.1.54

Similar Items