Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City

• Main Authors: PORAC, Joseph F., THOMAS, Howard
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 1994
• Subjects: Competition; small firms; cognitive structures; Industrial and Organizational Psychology; Organizational Behavior and Theory; Sales and Merchandising; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/lkcsb_research/3893; https://doi.org/10.1037/0021-9010.79.1.54
• Institution: Singapore Management University

The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjecti...