Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjecti...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1994
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/3893 https://doi.org/10.1037/0021-9010.79.1.54 |
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| Institution: | Singapore Management University |
| Language: | English |