Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjecti...
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1994
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sg-smu-ink.lkcsb_research-48922016-04-09T09:16:48Z Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City PORAC, Joseph F. THOMAS, Howard The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be largely independent sets of organizations. The results of Study 2 suggest that middle-level categories represent a psychological inflection point differentiating rivals from nonrivals. The authors discuss the implications of these data for studying how managers make sense of competitive structures. 1994-02-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3893 info:doi/10.1037/0021-9010.79.1.54 https://doi.org/10.1037/0021-9010.79.1.54 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Competition small firms cognitive structures Industrial and Organizational Psychology Organizational Behavior and Theory Sales and Merchandising Strategic Management Policy |
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Competition small firms cognitive structures Industrial and Organizational Psychology Organizational Behavior and Theory Sales and Merchandising Strategic Management Policy PORAC, Joseph F. THOMAS, Howard Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City |
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The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be largely independent sets of organizations. The results of Study 2 suggest that middle-level categories represent a psychological inflection point differentiating rivals from nonrivals. The authors discuss the implications of these data for studying how managers make sense of competitive structures. |
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text |
author |
PORAC, Joseph F. THOMAS, Howard |
author_facet |
PORAC, Joseph F. THOMAS, Howard |
author_sort |
PORAC, Joseph F. |
title |
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City |
title_short |
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City |
title_full |
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City |
title_fullStr |
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City |
title_full_unstemmed |
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City |
title_sort |
cognitive categorization and subjective rivalry among retailers in a small city |
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Institutional Knowledge at Singapore Management University |
publishDate |
1994 |
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https://ink.library.smu.edu.sg/lkcsb_research/3893 https://doi.org/10.1037/0021-9010.79.1.54 |
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1770571966417207296 |