Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City

The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjecti...

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Main Authors: PORAC, Joseph F., THOMAS, Howard
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 1994
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Online Access:https://ink.library.smu.edu.sg/lkcsb_research/3893
https://doi.org/10.1037/0021-9010.79.1.54
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Institution: Singapore Management University
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spelling sg-smu-ink.lkcsb_research-48922016-04-09T09:16:48Z Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City PORAC, Joseph F. THOMAS, Howard The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be largely independent sets of organizations. The results of Study 2 suggest that middle-level categories represent a psychological inflection point differentiating rivals from nonrivals. The authors discuss the implications of these data for studying how managers make sense of competitive structures. 1994-02-01T08:00:00Z text https://ink.library.smu.edu.sg/lkcsb_research/3893 info:doi/10.1037/0021-9010.79.1.54 https://doi.org/10.1037/0021-9010.79.1.54 Research Collection Lee Kong Chian School Of Business eng Institutional Knowledge at Singapore Management University Competition small firms cognitive structures Industrial and Organizational Psychology Organizational Behavior and Theory Sales and Merchandising Strategic Management Policy
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Competition
small firms
cognitive structures
Industrial and Organizational Psychology
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
spellingShingle Competition
small firms
cognitive structures
Industrial and Organizational Psychology
Organizational Behavior and Theory
Sales and Merchandising
Strategic Management Policy
PORAC, Joseph F.
THOMAS, Howard
Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
description The authors report the results of 2 studies conducted to measure the cognitive structures underlying perceived competitive relationships among retailing firms in a small city. Drawing from recent research on cognitive categorization, they first discuss the theoretical importance of studying subjective rivalry and then explain how categorization processes influence perceived competitive boundaries among firms. The results of Study 1 suggest that cognitive categories of firms are perceived to be largely independent sets of organizations. The results of Study 2 suggest that middle-level categories represent a psychological inflection point differentiating rivals from nonrivals. The authors discuss the implications of these data for studying how managers make sense of competitive structures.
format text
author PORAC, Joseph F.
THOMAS, Howard
author_facet PORAC, Joseph F.
THOMAS, Howard
author_sort PORAC, Joseph F.
title Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
title_short Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
title_full Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
title_fullStr Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
title_full_unstemmed Cognitive Categorization and Subjective Rivalry Among Retailers in a Small City
title_sort cognitive categorization and subjective rivalry among retailers in a small city
publisher Institutional Knowledge at Singapore Management University
publishDate 1994
url https://ink.library.smu.edu.sg/lkcsb_research/3893
https://doi.org/10.1037/0021-9010.79.1.54
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