Competitive Groups as Cognitive Communities: The Case of the Scottish Knitwear Manufacturers
This article explores how the mental models of organizational strategists determine perceptions of competing organizations and responses to competitive conditions. We first outline a cognitive perspective for discussing competitive strategy, and then use this framework to analyse the particular case...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1989
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/1858 https://ink.library.smu.edu.sg/context/lkcsb_research/article/2857/viewcontent/CompetitiveCommunitiesScottishKnitwear_1989.pdf |
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| Institution: | Singapore Management University |
| Language: | English |