The power of power in supplier-retailer relationships

In his interesting paper, Martin Hingley makes a few key observations about power and role accorded to it in the relationship marketing literature that has become increasingly popular over the past decade. Fundamentally, the article states that the relationship marketing view sees power as alien to...

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Bibliographic Details
Main Author: KUMAR, Nirmalya
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2005
Subjects:
Online Access:https://ink.library.smu.edu.sg/lkcsb_research/5207
https://ink.library.smu.edu.sg/context/lkcsb_research/article/6206/viewcontent/PowerSupplier_RetailerRelationships_2005_imm.pdf
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Institution: Singapore Management University
Language: English
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