Generalizations about trust in marketing channel relationships using meta-analysis
This meta-analysis examines the role of trust in marketing channels. First, the analysis of painwise relationships involving trust indicates that trust, on average, exhibits a robust and strong relationship with other channel relationship constructs under a wide range of different conditions. Next,...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
1998
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/lkcsb_research/5188 https://ink.library.smu.edu.sg/context/lkcsb_research/article/6187/viewcontent/GeneralizationsTrustMarketingChannels_1998.pdf |
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| Institution: | Singapore Management University |
| Language: | English |